Press Release

 

Response to FDA and FTC Warning

We at 7 Daze have received a letter from FDA titled “E-liquids Misleading Labeled or Advertised as Food Products”. 7 Daze was founded in 2013 by our founding member John Lau, with the main focus of innovating e-liquid flavors that would not taste like traditional tobacco, instead something new. Our main goal at 7 Daze is to create flavors that will not turn people away from vaping. We package our E-Liquids to convey both flavor and a vaping product. We have always thought of 7 Daze as a technology company, as vaping is a technological advancement in itself. A way to step away from traditional cigarettes. When smokers decide they want to try vaping, we strive to provide them with the best products.

7 Daze has always gone above and beyond to make the best flavors in the industry, including: Reds Apple Ejuice, Magnetic Liquids, Drip Pops, Pink Sticks, and ZOOR. When it comes to manufacturing, all of our products are manufactured in an International Organization for Standardization (ISO) Cleanroom, following strict defined Standard Operating Procedure (SOP) guidelines. We follow compliance rules such as childproof caps per the current Code of Federal Regulations (CFR) Title 16, and all of our products display all information pertinent to consumer safety.

We follow strict guidelines when selling to distributors, wholesalers, and online retailers. We enforce age verification through our online retail store, selling to 21+ in member states, and 18+ otherwise. While we recognize ongoing issues with underage users visiting retail or online stores, we make great efforts to only work with resellers that are cautious to selling to underage consumers.

One of our brands, Pink Sticks, has recently been identified by FDA to be potentially misleading to consumers. We have immediately halted all sales of Pink Sticks, and will work directly with the FDA to redesign and introduce a product the FDA finds favorable.

As the industry grows and evolves so does FDA compliancy rulings. We are currently redesigning all of 7 Daze labeling to become FDA compliant.

7 Daze Products are currently sold in more than 50 countries and approximately over 10,000+ locations around the world. Our original commitment from day one is to create flavors for people to “Vape 7 Daze”. As we continue to expand, we have grown from our 7000 sq. ft manufacturing facility to become the largest e-liquid manufacturer in Southern California, with our latest project a 44,000 sq. ft. state of the art manufacturing facility. All in all, our goal is to lead the way in the industry, by providing the best flavors for the vaping community.

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